• Celebrating Excellence •

Dorset Ethnic Minority Association is a pioneering charitable organisation in the honouring, celebration and showcasing positive contributions to the Dorset Community by the Ethnic Minorities within Dorset.

DEMA 2018|Red Carpet Experience

With the inaugural Dorset Ethnic Minority Awards comes the launch of the glitzy, glamorous, stylish fashion walkway that resonates with all top-tier & prestigeous award  events.  The Dorset Ethnic Minority Awards Team have launched the DEMA 2018|Red Carpet Experience. A fashion showcase platform where all guests will parade on a brightly lit stage amid flash photography.

Brands and businesses are invited to have their logo and web address showcased on our Red Carpet Backdrop. As part of its campaign to showcase positive contributions to local community, DEMA 2018|Red Carpet Experience invites local businesses, community-groups, individuals, starts-ups and the corporate world to exhibit their brands/logos in support of Dorset Ethnic Minority Awards by taking advantage of our annual DEMA 2018|Red Carpet Experience  Exhibitor offer.

Get in-touch with us and take advantage of this Exhibitor offer.

Exhibitor Benefits :

  Increased brand awareness. (Guests will post pictures/selfies of their DEMA 2018|Red Carpet Experience. Your brand/logo will be visible in the background of all these photos, a potential of reach of nearly half a million views in just one evening. ) 

 Increase sales of your product (Return of Investment /R.O.I).
  Align your brand with the celebration success.
  CSR / Feel Good Factor when you Give-Back.
  Social responsibility
  Align your brand with the pinnacle celebration of Equality and Diversity in Dorset.
  Free VIP Entry into Dorset Ethnic Minority Awards Ceremony and Dinner Gala on 29 Sept 2018 | BIC Solent Hall.
  Your logo on the DEMA Red Carpet Web Page (linked to your website if applicable)

Red Carpet Exhibitor Signup


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Event Partners

Our Targets

Championing Greater Awareness of Ethnic Minorities

Ethnic Minorities make up 5% of Dorset’s population, that is a whopping 40 000 people. Ethnic Minorities are a part of today’s diverse community, contributing millions of pounds to Dorset’s tourism and consumption industry.

Ethnic Minority can be categorised using ethnicity, religion, race, nationality and language yet they contribute hugely to Dorsets business economy generating income for the county.

According to the National Stats Office, “Dorset has an ethnic minority population of over 35,000 people.and 18% of under 24’s in Dorset are from ethnic minority groups.

Enhancing Social Inclusion in Dorset

We are all about augmenting social adhesion and increasing the social integration of ethnic minority groups within the entire community of Dorset.

This will be achieved through breaking down stereotypes which blinker-out positive perceptions of ethnic minorities and their contributions. DEMA will create a platform where the positive impactful contributions by ethnic minorities are showcased in the hope of laying a solid foundation for social inclusion of ethnic minorities.

Social inclusion is paramount in makig all ethnic groups within Dorset – feel valued, included and important.

Promoting Equality and Diversity in the Dorset

Ethnic Minorities include superficial traits such as ethnic or national origins, skin colour and or nationality. Apart from those descriptive traits, ethnic minorities are a just the same as everyone else.

One of our goals is to promote inter-cultural acceptance and tearing down negative stereotypes so as to ensure Ethnic minorities is awarded equal opportunities, regardless of their ethnicity or their origin.

Ethnic minorities work extremely as hard to achieve a better community status and it is only fitting that we highlight these positive achievements to the community and build a community of acceptance and equality.


Community Development

Allowing the community to develop greater insight into Ethnic Minority communities so as to enhance understanding, inclusion and acceptance.

Dedicated Support for Growth

Showcasing of successful Ethnic Minority business brands, projects and community groups to the wider community of Dorset.

A Networking Platform for Ethnic Minorities and the Community

Promoting greater awareness of projects and ventures, through networking events will be led by successful candidates who have broken into the market and continue to strive for excellence and impacting the community in a positive manner.

In today’s Britain, issues such as Brexit, and immigration have left many with a sour taste in their mouth towards ethnic minorities who are inadvertently labelled foreigners because they have non-indigenous traits ie. skin colour, language or nationality. A misconception pushed by the media is that ethnic minorities are in Britain to suck the benefits system dry. It is generally assumed that persons of ethnic minority origin do not contribute to the community and are mainly in the country to pilfer as much as possible, before returning to their home countries. Nothing could be further from the truth.

Our approach is to eradicate ignorance and stereotypes by creating a platform where ethnic minorities can shine and allow the community of Dorset – an opportunity to see the positive contributions and successes of ethnic minorities in Dorset. It is a way of informing our community that Ethnic minorities are a positive part of the community.

As a community, Dorset is rich in culture and diversity and we aim to create a platform where the community is able to embrace cultural differences and accept that ethnic minorities view Dorset as their home and as such want to see the county prosper. It is these positive contributions, success stories and achievements in the community or business that Dorset Ethnic Minority wants to showcase to the entire population of Dorset and possibly Britain as a nation.


As an entity, we believe that ignorance is one of the reasons our community is apprehensive towards diversity. Our community lacks information and is therefore left to draw conclusions on an entire group of people based on uninformed perceptions such as stereotypes or negative press.

Dorset Ethnic Minority Awards is the platform Dorset needs as this is the perfect platform for showcasing positives successes, contributions and positively impacting ventures by ethnic minorities. This Innovative Platform will allow the greater community of Dorset an opportunity to view (in a positive light,) the positive contributions of Ethnic Minorities to the Dorset Community.

Ethnic minorities are an integral part of today's community. Ethnic minorities have individual and group goals, they have achievements and failures and they too call Dorset - 'HOME'.
An ideal Dorset would be one where all (indigenous and ethnic minority groups) people within our society feel valued and important.
By pushing for equality, broadening of the acceptance of diversity, and grant of opportunities for success, DEMA aims to galvanise a Dorset community not biased on ethnicity, nationality and social class but on merit based on everyone’s contribution to the positive reputation, financial stability and economic growth of Dorset.